AI support for B2B sales organisations
Understand the business. Move it forward.
Norval gets to know your company, your processes and roles – and adapts its support to the way you work.
Your role
See what Norval prepares for your role
See the picture and prepare the right action.
- Situation
- The forecast looks OK, but you are hearing signals that are worrying.
- Norval's contribution
- Insight from 15 customer meetings shows early price discussions.
- What you get
- A prepared team meeting with 20 minutes of analysis and 20 minutes of sales training.
Opportunity Mining
It wasn't wrong. It was the wrong timing!
Opportunity Mining helps you find opportunities that might otherwise be overlooked. Norval connects earlier customer conversations, deals, meetings and new signals from the market to uncover old opportunities that have become relevant again – and new opportunities for upselling and cross-selling.
The sales representative gets well-founded opportunities to follow up. The company gets a better overview of the potential that already exists in the customer base and between different parts of the organisation.
Norval's commercial intelligence
From scattered information to better deals and decisions
Norval gathers business signals
Customer conversations
Picks up needs and business signals
Business systems
History, activities and deal status
Market signals
Customers, markets and competitors
Norval understands the deal in its context
Norval's commercial intelligence
Finds connections. Analyses. Prepares recommendations.
Puts information in context with your offering and the customer's business, and with business and sales expertise.
Each role gets relevant support
Sales representatives
Support in the sales process
Preparation, customer conversations, opportunities and feedback
Sales managers
Support in sales leadership
Sales management, goal management, forecasts, feedback, meetings
Executive teams
Faster insight for better decisions
Market, customer needs, offering and commercial development
Your combined knowledge becomes useful in the next deal and the next decision
Norval provides the insight. You make the decisions.
Adaptation and trust
Norval adapts to the way you work.
You can review the material and choose how to proceed.
Read about adaptation, data handling and the research basis.
Research basis
Same AI. Completely different results.
The technology is not decisive on its own. The outcome depends on how well the AI fits the organisation, the way of working and the person using it.
Source: Krakowski, S. et al., Human-Centered Artificial Intelligence: A Field Experiment, Management Science 72(1), 2026. DOI: 10.1287/mnsc.2022.03849. The results apply to the study and are not a promise of outcomes for individual customers.