How Norval works
Understand what is happening. See what needs to be done.
Norval connects information from customers, deals and sales and makes it useful in everyday work for the sales representative, the sales manager and the executive team.
You get a clearer picture of opportunities, risks and what needs to be done next.
The same business. The right support for every role.
Norval uses information about your customers, deals, customer conversations, offerings and market to understand what is happening and what the next step could be.
For the sales manager – Spend your leadership time where it makes the biggest difference
Norval gathers signals from the team's deals and customer conversations. The sales manager sees which deals need support, which customers and segments hold the greatest potential and which patterns recur in the team's sales work.
That makes it easier to prioritise correctly, support the sales representatives where it is needed and spot things that might otherwise be missed.
Asteron Systems · Sales team SwedenTeam status
Weighted forecast
↓ SEK 0.7m below budgetSEK 7.3magainst budget of SEK 8.0m
SEK 7.3mbudget SEK 8.0m
Revenue at risk
SEK 5.1m
Three deals require action
Need support
3 salespeople · 5 deals
Need support right now
Norval prepares the right action
Develop the team
Norval sees a pattern in the customer conversations
Many of our customer conversations end up in price discussions before the customer has described the consequences of their current situation. Discuss with the team how we can steer away from this during the needs analysis and raise price during the presentation, when we can demonstrate the value linked to their needs. Tip: explore this together with the team. Is sales training needed?
Sources: The pattern is a signal from the last 15 customer meetings.
Support the sales representative
Goal review with Alex Lund
Bergslagens Verkstad: expansion, margin under pressure and recurring downtime. The financial consequences and Maria Chen's decision-making authority need to be clarified.
Capture the potential
Sales representatives and deals that need attention
Alex Lund · Bergslagens Verkstad
Goal reviewExpansion and margin under pressure. The consequences of the downtime need to be clarified.
Markus Ek · Sundsvall Industri
Sales trainingThree deals are stuck in price and value discussions.
Lina Åberg · Aurelia Components
Product meetingShort decision window. The product value needs to be established.
Norval can suggest and compile. People assess and decide.
How Norval adapts its support
Your business
Norval learns your offering, your customers and how you work with sales.
Norval's sales expertise
Research, proven sales methods and knowledge of how customers make decisions complement your own experience.
The sales representative's way of working
More structure and guidance – or more room to find your own way forward.
The sales representative's experience
- At the start
- Clear guidance and structure.
- With experience
- Coaching and new perspectives.
- As an expert
- A sounding board for ideas and difficult deals.
How Norval works
More time for customers and deals
Adapted to your business and what is happening around it
Norval gathers and interprets information from your sales so that the right person can quickly see what matters, without having to search, read and compile everything themselves.
Explains what has happened – and what it means for you
Norval shows what the recommendation is based on, what has changed and why it matters. You get the information and can assess the next step.
People decide
Norval does the groundwork. People assess, prioritise and decide. That frees up time for customers, teams and deals.
Research and method
Norval is built on research, proven sales methods and experience from real deals. We use that to help you understand and develop your own business.
Read about research and method →Norval provides the insight. You make the decisions.
See what Norval can do in your business.
In an introductory call, we start from your business and your sales.