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Opportunity Mining

Find the next deal among customers and prospects.

Norval finds changes and needs in your own data sources and through market monitoring. The information is matched to your offering, so you can see which customers are worth contacting, why you might be relevant and what the next step could be.

For current customers, former customers and prospects.

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How Norval finds the opportunities

  1. Picks up what is happening

    • Your own data sources

      Customer conversations, email replies, CRM and deal history.

    • Market monitoring

      Press releases, tenders and relevant market signals.

  2. Matches to your offering

    Norval links the customer's situation to your products and services to find where you might be relevant.

  3. Gives the right person a next step

    The sales representative responsible receives a signal with its source, possible relevance and a suggested follow-up. The team gets a basis for prioritising.

See how a signal becomes a customer conversation

A press release and a colleague's customer meeting give new reasons to contact a prospect. See how Norval connects the information and helps the sales representative responsible take the next step.

Illustrative example with fictional data.

Find opportunities from day one. Capture new ones over time.

From day one

We go through your business, your offering and the customer history you want to analyse. You get an initial overview of contacts and needs to follow up.

In day-to-day work

Norval picks up new events in your chosen data sources and market monitoring. When the customer's needs or your offering change, new reasons to make contact are raised.

Example of a brief for the sales representative

Company X: Prospect · For Lina, the sales representative responsible

New opportunity to assess

Why now
The company is planning a new production facility.
Potential need
Less downtime.Information from a customer conversation that needs to be confirmed.
Your offering
Operations monitoring and preventive maintenance may be relevant.
Next step
Confirm the timeline and operational reliability needs.

Illustrative example with fictional data.

More value from what you know about your customers

  • For the sales representative

    See who to contact and why

    You get a consolidated brief on the customer's situation and a suggested next step. Less time is spent searching, and you can prepare a more relevant conversation.

  • For the sales manager

    Give the team clearer priorities

    See which opportunities need following up, distribute the work and support the sales representatives in the next step.

  • For the executive team and the organisation

    See where needs are changing

    Recurring needs in customer conversations and market monitoring provide a basis for prioritising customer groups and developing your offering. Sales, marketing, product and the executive team get a shared picture to work from.

Which opportunities do you want to find?

We start from your business, your offering and the customers you want to develop.

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